Lures

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equa

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equa

Cotton Cordell Big O Crawdad 2 in

Cotton Cordell Big O Chrome Black 2 in

Yakima Bait Co Rooster Tail spinner

Cotton Cordell Wally Diver Chartreuse 2 1/2 in

The Cotton Cordell Wally Diver has proven that its slender profile and tight wiggle produce big walleye and bass. It's very effective on the Great Lakes. Its tight compact action increases hooksets and is equally effective whether cast or trolled. The Wal

The Cotton Cordell Wally Diver has proven that its slender profile and tight wiggle produce big walleye and bass. It's very effective on the Great Lakes. Its tight compact action increases hooksets and is equally effective whether cast or trolled. The Wal

The Cotton Cordell Wally Diver has proven that its slender profile and tight wiggle produce big walleye and bass. It's very effective on the Great Lakes. Its tight compact action increases hooksets and is equally effective whether cast or trolled. The Wal

The Cotton Cordell Wally Diver has proven that its slender profile and tight wiggle produce big walleye and bass. It's very effective on the Great Lakes. Its tight compact action increases hooksets and is equally effective whether cast or trolled. The Wal

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equa

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equa